Groove Grocer has always been a community driven brand. In MCO 1.0, we realized, many were greatly affected by the pandemic especially with the rising number of the Urban Poor in Klang Valley.

The team decided to come up with the PAY IT FORWARD initiative and we will be partnering with NGOs to ensure transparency while impacting the right target group.

Through this initiative, we help families in need with a box of essential grocery worth RM120 and more. It was a great success where our own customers (fondly known as Groove Givers) gave generously enabled us to give away and delivered over 150 PAY IT FORWARD Boxes.

Simultaneously we also provide a personalized or curated CSR package for any corporates or and organizations that wish to do their own drives or activities.

PAY IT FORWARD still continues this year and we plan to make it an all year round drive.